Local SEO Toronto | Toronto Local SEO Results From Experts
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Local SEO for Toronto

SEO for Local Toronto Rankings

If your business is in Toronto and serves Toronto then local rankings are crucial to your success in being found, especially in mobile searches as people travel around the city.  Targeting locally with SEO requires a little bit different research and optimization than targeting nationally or globally, even if you still want to target nationally or globally.

 

Things important to gaining good local rankings in Toronto that we consider:

The Areas in Toronto You Wish To Target

The areas you target determine the strategy.  If you wish to target your local neighbourhood in Toronto or if you wish to target the surrounding GTA cities such as Markham, Brampton or Mississauga or whether you want local Toronto and province or nation wide rankings the strategy is slightly different and will require adding content and possibly pages around the ares you wish to target.

Your Website Discusses the Areas You Serve Properly

With Google’s RankBrain AI, it’s important to make sure your content is adapted to how it will interpret the content and that includes discussing where you are and where your client’s are to ensure Google understand your service area and that you show for searches in those areas.

That You Fully Utilize Your Google Business Listing

A Google Business Listing is what literally “Puts You On The Map” in Google.  The top map based results for local searches are driving by your business ranking.  Having a fully completed map listing and a properly optimized website is how you end up on the map when your customers search for you.

That You Focus on Mobile Results & Website Speed

More searches are completed on mobiles than desktop computers now.  Most of those are when people are out and away from their home looking for services and businesses.  It’s crucial your site is mobile friendly and fast.  Google’s rankings on mobile searches depend on these to factors so you need to be sure your site is optimized for good speed.

Know Who Are Your Local Organic Ranking Competitors

Who you have to compete with to reach top ten rankings is important to know. It’s also important to know how many national level sites you have to compete against such as Yellow Pages or Kijiji. This helps to determine how much room is in the local top ten and what kind of work and time it will take to get there.

Measuring Local Rankings Accurately

Not all rank tracking software is built the same.  Our rank tracking software is highly accurate to tracking the success of your local keywords.  How do we know?  We test it by driving to the different locations and ensuring what we see in the top ten matches what our ranking software sees.  This is important because not all software is accurate and knows how to truly emulate a location to get accurate results.

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OUR SEO PROCESS

Below outlines our SEO steps and the work is the same for those wanting local results in Toronto, national results in Canada or global rankings. 

1. Initial Discussion

We will work with you to understand your business, your goals, your audience and whether you are looking for local results here in Toronto and other cities around the GTA or if you want to reach nationally or internationally as well.

2. Initial Assessment

We will assess your site and look for any issues it may have that will impede rankings such as old code, not being mobile friendly, low on page count or word count.  If there are any issues with your hierarchial structure and more.

3. Keyword to Page Mapping

We will perform full keyword research for Toronto and the regions around Toronto such as Mississauga, Markham, Richmond Hill, and more. With this we also look at the competition in the top ten to make sure the keyword you wish to target are realistically obtainable as Toronto has become a highly competitive city for rankings.

4. On-Page Optimization

Once the keywords have been approved we will then work on optimizing your pages with meta tags, h tags, image optimization and content optimization.

5. Content Optimization

This is key because “content is king!” Google has a lot of requirements of your content such as to be of a certain word count, include intent for Rank Brain and to of course make sense to human readers too, oh and it has to mention the keywords we’re targeting too.  We can do that effectively and so that you don’t lose the voice of your business either!  In addition to that, you need to be sure you are mentioning all the areas of Toronto and have page specific pages to target them.

6. Monthly SEO Work and Reporting

Monthly SEO work begins with submitting and monitoring a Google XML sitemap with search console and we’ll build quality inbound links.   We will also work on your Google Business Listing to help support map-based results. We will also provide you with a monthly report that tracks the progress of your keywords and can even be specific to the area of Toronto when tracking results.

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