Social Media Marketing Toronto
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Social Media Marketing

Social media marketing is a great secondary traffic and revenue stream for your site and partners well with SEO as a good social media presence helps boost rankings in Google.

 

The Advantages of Social Media Marketing

 

Social Media Marketing can benefit all Toronto businesses in some way.  Which platforms you target depend on who your target audience is.  If you are more business to business then you should be on Linked In.  If you demographic are tweens and teens then Instagram is the best. And everyone, just everyone, should be on Facebook! In addition to reaching your demographic and gaining exposure and more traffic for your site, you also build valuable inbound links back to your website which helps with SEO.  Google also likes businesses that are active on social media.

 

The Power of Facebook – Why You Should Be On Facebook!

Facebook has over 1.7 billion monthly active users and 1.083 billion of them are daily users and most are on for an average of 20 minutes per day.  72% of US online adults visit Facebook at least once a month. Facebook users hit “like” 4 million times a minute and watch 100 million hours of video a day.  In addition to Google it’s the second most powerful place to reach you potential customers. 

Data Source Brandwatch.com 

 

Why You Should Pay to Play on Facebook

In contrast there are only 50 million active small business pages and only 2.5 million of them spend advertising money on Facebook.  The reason this number is incredibly low is that most small businesses don’t understand changes Facebook made in 2016 restricting how many page followers actually see a post made by a business (hint: it’s under 10%).  So if your company has 1000 followers on your business page and you post an important sale you want people to know about, potentially the maximum number of people who will see it is 100.  So how do the rest see it?  You have to pay to get in front of them, but you can also expand the reach beyond those that like you to include their friends and family and anyone who fits the demographics set up for your ads and of course the region you wish to reach (Toronto etc).

 

 

DON’T HAVE THE TIME OR DON’T KNOW HOW TO USE THE VARIOUS SOCIAL MEDIA PLATFORMS?  LET US HANDLE IT FOR YOU!

Our Social Media Marketing Plans

Whether you have no presence on social media or you do but simply don’t have time to manage we can help!  We can help to set up and brand each social media platform that is best for you and your business based on who your target audience is but most business opt for Facebook, Twitter and Linked In.   Once set up we can help to post monthly, bi-monthly, weekly or bi-weekly.  We work with you to determine the types of messages you want to send or to get news and updates from you and then craft the messages for each platform and post them when needed. We also help with advertising on the various platforms and can help set up the right budget, demographics and create custom graphics for each boosted post or paid advertising.  In addition we will take SEO into account and use the opportunity to make sure that a least one additional post is made a month linking back to the site to help with SEO.

 

Or if you prefer to post the messages yourself we can meet with you and teach you how to post to the social platforms and what kind of restrictions and things to keep in mind.  As well we can help you use a tool like Hootsuite to post to multiple platforms at once.

 

 

Social Media Setup and Management Pricing

We have one time set up charges and monthly management pricing for our social media marketing outlined below.  If you have any questions about any  of our pricing or how it would work for the platforms you are interested in please contact us!

  • Social Media Platform Setup

  • $150One time
    • Custom banner for Facebook
    • Custom background & colour scheme with branding for Twitter
    • Resizing of logos for use on each platform
    • Setup of all information including contact info and website URL
    • Initial post announcing the launch of your social media pages

    Includes the setup of a Facebook Business Page & Twitter Business Page
    Additional platforms costs vary depending on how much is involved in setting up the platform

  • Monthly Social Media Postings

  • From$100Monthly
  • We can post at your desired frequency or based on different marketing strategies. 

    Facebook & Twitter & Google +

    • $100 per month for 1 monthly posting 
    • $125 per month for bi-monthly postings (2 postings per month)
    • $150 per month for weekly postings
    • $250 per month for bi-weekly postings (2 postings per week)

    Additional Platforms such as Pinterest, Instgram, Tumbler or Linked In priced separately due to the work involved to source and correct photos or difficulty in posting.  For daily postings please contact us for pricing.

Request your FREE, no obligation Social Media Marketing quote today!