Social media marketing is a great secondary traffic and revenue stream for your site and partners well with SEO as a good social media presence helps boost rankings in Google.
The Advantages of Social Media Marketing
Social Media Marketing can benefit all Toronto businesses in some way. Which platforms you target depend on who your target audience is. If you are more business to business then you should be on Linked In. If you demographic are tweens and teens then Instagram is the best. And everyone, just everyone, should be on Facebook! In addition to reaching your demographic and gaining exposure and more traffic for your site, you also build valuable inbound links back to your website which helps with SEO. Google also likes businesses that are active on social media.
The Power of Facebook – Why You Should Be On Facebook!
Facebook has over 1.7 billion monthly active users and 1.083 billion of them are daily users and most are on for an average of 20 minutes per day. 72% of US online adults visit Facebook at least once a month. Facebook users hit “like” 4 million times a minute and watch 100 million hours of video a day. In addition to Google it’s the second most powerful place to reach you potential customers.
Data Source Brandwatch.com
Why You Should Pay to Play on Facebook
In contrast there are only 50 million active small business pages and only 2.5 million of them spend advertising money on Facebook. The reason this number is incredibly low is that most small businesses don’t understand changes Facebook made in 2016 restricting how many page followers actually see a post made by a business (hint: it’s under 10%). So if your company has 1000 followers on your business page and you post an important sale you want people to know about, potentially the maximum number of people who will see it is 100. So how do the rest see it? You have to pay to get in front of them, but you can also expand the reach beyond those that like you to include their friends and family and anyone who fits the demographics set up for your ads and of course the region you wish to reach (Toronto etc).