Local SEO Results Toronto - Toronto SEO Company
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Local SEO for Toronto

SEO for Local Toronto Rankings

If your business is in Toronto and serves Toronto then local rankings are crucial to your success in being found, especially in mobile searches as people travel around the city.  Targeting locally with SEO requires a little bit different research and optimization than targeting nationally or globally, even if you still want to target nationally or globally.

 

Things important to gaining good local rankings in Toronto that we consider:

The Areas in Toronto You Wish To Target

The areas you target determine the strategy.  If you wish to target your local neighbourhood in Toronto or if you wish to target the surrounding GTA cities such as Markham, Brampton or Mississauga or whether you want local Toronto and province or nation wide rankings the strategy is slightly different and will require adding content and possibly pages around the ares you wish to target.

Your Website Discusses the Areas You Serve Properly

With Google’s RankBrain AI, it’s important to make sure your content is adapted to how it will interpret the content and that includes discussing where you are and where your client’s are to ensure Google understand your service area and that you show for searches in those areas.

That You Fully Utilize Your Google Business Listing

A Google Business Listing is what literally “Puts You On The Map” in Google.  The top map based results for local searches are driving by your business ranking.  Having a fully completed map listing and a properly optimized website is how you end up on the map when your customers search for you.

That You Focus on Mobile Results & Website Speed

More searches are completed on mobiles than desktop computers now.  Most of those are when people are out and away from their home looking for services and businesses.  It’s crucial your site is mobile friendly and fast.  Google’s rankings on mobile searches depend on these to factors so you need to be sure your site is optimized for good speed.

Know Who Are Your Local Organic Ranking Competitors

Who you have to compete with to reach top ten rankings is important to know. It’s also important to know how many national level sites you have to compete against such as Yellow Pages or Kijiji. This helps to determine how much room is in the local top ten and what kind of work and time it will take to get there.

Measuring Local Rankings Accurately

Not all rank tracking software is built the same.  Our rank tracking software is highly accurate to tracking the success of your local keywords.  How do we know?  We test it by driving to the different locations and ensuring what we see in the top ten matches what our ranking software sees.  This is important because not all software is accurate and knows how to truly emulate a location to get accurate results.

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OUR SEO PROCESS

Below outlines our SEO steps and the work is the same for those wanting local results in Toronto, national results in Canada or global rankings. 

1. Initial Discussion

We will work with you to understand your business, your goals, your audience and whether you are looking for local results here in Toronto and other cities around the GTA or if you want to reach nationally or globally.

2. Initial Assessment

We will assess your site and look for any issues it may have that will impede rankings such as old code, not mobile friendly, content light etc.

3. Keyword to Page Mapping

We will perform full keyword research and provide you with the best keywords for the best pages based on your goals and audience.

4. On-Page Optimization

Once the keywords have been approved we will then work on optimizing your pages with meta tags, h tags, image optimization and content optimization.

5. XML Sitemaps

Once the optimization has been approved and installed to the site we will generate and submit XML sitemaps to the search engines.

6. Monthly SEO Work and Reporting

Monthly SEO work will begin as well tracking the keywords which are provided with monthly reports.  In addition a Google Business listing (for map based results) will also be created to help with local rankings and exposure if your business doesn’t already have one and is needed.

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