Our core specialty is SEO and SEO for ecommerce sites. We have worked with all types of sites on a number of ecommerce platforms including WooCommerce, Volusion, BigCommerce, Ultracart and more.
What You Need To Know About SEO For Ecommerce Sites
There are several important factors when it comes to SEO and ecommerce. The first is the hierarchical structure of the pages, meaning your navigation and your category / sub-category structure. Some sites go too deep and some too shallow or some are not not well organized. In an ecommerce site your category pages are the best pages for SEO and targeting the the keyword of what you are selling in that category. So these are the most crucial pages to get right to rank in Google.
The other hurdle is then picking what categories to optimize. Each category takes time and effort to research to find the best keywords. We have to look at how people are searching for that product or service and who your competitors are in the top ten to make sure it’s a realistic goal to rank for the terms we pick. So here we typically start with what is most important for you to rank and sell, followed by what categories have the most search volume. If you have hundreds of categories this can help to set an order of which categories get optimized first.
Optimizing your categories properly for SEO may also mean needing to rename your products. This not only helps your products to rank for their own specific searches but helps to support the optimization of each category.
We have helped hundreds of ecommerce sites to rank in Toronto, nationwide and globally. Larger stores we have helped rank for hundreds of keywords by optimizing the categories properly. Why not contact us for a free analysis and see what we can do for your store!