What good is your website if no one buys?
What Is Conversion Analysis & Optimization
Conversion analysis involves looking at the site as a whole as well as all the site’s traffic and analytic data and evaluating it for issues as to where you might be losing your website visitors along the way. Through this analysis conversion optimization recommendations can be made as to what to change and then measured via the traffic data and conversion tracking.
Why is Conversion Optimization and Engagement Optimization Important?
What good is a website that doesn’t convert it’s visitors into customers? The other added importance is that it will start having a large impact on your website’s ability to rank through out 2017 and into the future. Google is constantly striving to improve it’s ‘Quality Content’ indexing and they have announced that that they will start to look at a website’s performance as a factor of measuring quality content. So what does that mean? Well if you have 100 visitors to your site and 90 of them leave in the first 30 seconds and only look at 1 or perhaps 2 pages then Google will assume there is something wrong with your site and content on the site that 90% of your visitors leave after 30 seconds or don’t look at more than 1 or 2 pages. They aren’t “engaging” your site, reading your content, viewing your pages so your site quality content score drops and so will your organic rankings.
Having people engage your site and stay longer and read more pages and ultimately contact you is the goal of any website but it is even more important now when it comes to SEO.