Conversion Optimization | Conversion & Engagement Optimization
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Conversion Analysis & Optimization

What good is your website if no one buys?

 

What Is Conversion Analysis & Optimization

 

Conversion analysis involves looking at the site as a whole as well as all the site’s traffic and analytic data and evaluating it for issues as to where you might be losing your website visitors along the way.  Through this analysis conversion optimization recommendations can be made as to what to change and then measured via the traffic data and conversion tracking.

 

Why is Conversion Optimization and Engagement Optimization Important?

What good is a website that doesn’t convert it’s visitors into customers?  The other added importance is that it will start having a large impact on your website’s ability to rank through out 2017 and into the future. Google is constantly striving to improve it’s ‘Quality Content’ indexing and they have announced that that they will start to look at a website’s performance as a factor of measuring quality content.  So what does that mean?  Well if you have 100 visitors to your site and 90 of them leave in the first 30 seconds and only look at 1 or perhaps 2 pages then Google will assume there is something wrong with your site and content on the site that 90% of your visitors leave after 30 seconds or don’t look at more than 1 or 2 pages.  They aren’t “engaging” your site, reading your content, viewing your pages so your site quality content score drops and so will your organic rankings.

Having people engage your site and stay longer and read more pages and ultimately contact you is the goal of any website but it is even more important now when it comes to SEO.

 

Conversion Analysis & Optimization Steps

There are several steps to complete conversion analysis and many points of data to examine along with the site itself.  Below outlines some of the things we would be examining.

Website Appeal

In this day and age visitors expect that if a business is doing well they can afford to keep their website design up-to-date with proper graphics and nice images.  If not then the impression is that the business must not be doing very well and that’s usually enough to get a visitor to leave.

Website Usability

Is your website busy? Is it hard to navigate? Is it hard to figure out how to contact you?  Does it look right on mobile devices? There are several factors that can make a website hard to use and hard to figure out and that could be costing you website visitors.

Coding or Errors

Are all your links working as they should?  Do pages go to 404 Not Found Error pages?  or does a portion of your website yield an error on desktops or mobile (sometimes in the case of using Flash animation)?  These things will frustrate visitors and cause them to leave to the other sites they found in Google.

Content & Images

Do you say enough? Do you say the right things?  Do you just list what you have or do you really SELL your products or services? Do you answer the questions someone might have when they come to your site? Do you have good images or do you use obvious stock images seen on many sites?  All these can help to drive sales or drive visitors to the next Google result!

Call To Action

Do you call to actions stand out?  Are they clear enough or do visitors browse right by them?  Do they appear too soon in your content? Or do you even have them at all?  Call to Actions give the visitor the action you want them to take whether it’s to call, fill out a form, buy something.  They are crucial to conversions!

Decision Funnel

A decision funnel helps to flow people through your site and page to the end goal or buying or contacting you.  It requires the right amount of design, content, layout and a proper call to action.

IS YOUR WEBSITE CONVERTING VISITORS TO BUYERS?  IF NOT THEN WE CAN HELP.  CONTACT US TODAY!

Our Conversion Optimization Process

Whether you are looking to improve your conversions with visitors right here in Toronto or throughout Canada or Globally, our specialists can assist you.  They understand both online behaviour and how to read traffic data related to conversions. They will analyze everything listed above and provide you with an actionable document that will include the issues found as well as the recommended solutions of how to fix the issues.

 

Quarterly Conversion Changes

 

Once these changes have been made on the site we will monitor the traffic and conversion data monthly, however, to make further adjustments we need at least 3 months from the time of the last changes to fully know whether further changes are needed.  Therefore in our pricing we include:

  • The initial research and analysis along with the recommended changes to improve conversions
  • Monitoring of traffic and conversion data monthly
  • A full review at 3 months which will document which changes have worked and any further changes needed
  • A full review at 6 months which will document which changes have worked and any further changes needed

 

What’s Not Included in The Price

 

What is not included in the price are any recommended changes to the site.  Because every site is different and some changes may end up being quite extensive we can not include any work or changes made to the site in our totals.  We also don’t need to be the ones making the changes.  If you already have a web design company or an employee who make the changes for you we can work with them to ensure the changes are implemented correctly.

  • Standard Website

  • $1000One time
  • Pricing is based on a standard informational website under 50 pages.  For sites with more pages please contact us for pricing.

    • Initial analysis of traffic data and overall website
    • Actionable report outlining issues found and recommended changes
    • Traffic and Conversion monitoring monthly for 6 months
    • 2 Quarterly reports tracking what has improved and what could still use further improvements

  • Ecommerce Website

  • $1250One Time
  • Pricing is based on an ecommerce site with no more than 500 pages.  For sites with more pages please contact us for pricing.

    • Initial analysis of traffic data and overall website
    • Actionable report outlining issues found and recommended changes
    • Traffic and Conversion monitoring monthly for 6 months
    • 2 Quarterly reports tracking what has improved and what could still use further improvements

Do you have questions about how your site is converting and how we can help to improve it?  Schedule a time to talk with us!

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